Design · Bags for mySugar

I wanted to show that mySugar - a portuguese brand of chocolates and costumization sugar packages - is for everyone. That's how I thougth about concept, so I created three main sentences

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Com este trabalho, quis mostrar que a mySugar - uma marca portuguesa de pacotes de açúcar personalizados e chocolates - é para todos! Ao pensar neste conceito, criei três frases principais:
- Para os bem dispostos;
- Para os mais gulosos;
- Para os mais rezingões;
Apenas podia usar duas cores na impressão dos sacos, por isso, escolhi os Pantones 168C e o 1797C. Pensei também que as ilustrações deveriam ser simples.
Aqui está o resultado :)
 
Conceito, design e arte final por rita duque :)
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I wanted to show that mySugar - a portuguese brand of chocolates and costumization sugar packages - is for everyone. That's how I thougth about concept, so I created three main sentences:
- For the Jollies;
- For the most greedy;
- For the most grumpies;
I could only use two printed colors on bags, so I choose 2 Pantones 168C and 1797C. Therefor illustrations should be simple but funny. That's the result :)  

Concept and design made by rita duque :)
Maquetes
Mockups
Illustrations
Final work
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